HAPTA uses motion controls and a suite of customisable attachments to give the user a range of motion, which L’Oréal says will offer the precise control required for the perfect application.
JOHANNESBURG – L’Oréal has introduced a new motorised lipstick tool designed for people with disabilities.
Hapta – the world’s first handheld computerised make-up applicator is designed for people with limited hand and arm mobility to help them steadily apply lipstick at home.
The assistive makeup applicator utilises built-in smart motion sensors and a suite of customisable attachments to give the user a range of motion, which L’Oréal says will offer the precise control required for perfect application.
We are proud to reveal our new beauty tech prototype, HAPTA. This is our first AI-powered motion-stabilizing beauty device to help makeup become more accessible for all. #Lancome
To be the first to know about the HAPTA launch, sign up here: https://t.co/TsrXuRILE9 pic.twitter.com/ZbMz5rXnzw
— Lancôme USA (@LancomeUSA) January 5, 2023
Hapta, which translated means science of touch, attaches to the hand with a strap, with an additional magnetic attachment that allows for 360 degrees of rotation.
A first-of-its-kind breakthrough for beauty accessibility! ✨. L’Oréal is revealing HAPTA #CES2023 Introducing HAPTA the world’s first handheld computerized makeup applicator. This assistive device offers greater autonomy for people with limited hand and arm mobility #CES2023 pic.twitter.com/CjhaK4LCeJ
— Tansu Yegen (@TansuYegen) January 4, 2023
The new motorised lipstick tool will be piloted later this year.
Source: EWN
